Painkiller (high insight, low engagement)
Painful, same as an injection, is with short-lived and forced effects. Such events are intense on information and usually high in urgency. Participants are bombarded with data; management instills high urgency, sometimes even using the “burning platform” analogy. However, low engagement converts people to passive bystanders who most likely resist the call to action.
Candy (high engagement, low insight).
Sweet as candy, not so high on the nutritional side. The way candy generates glucose spikes, such events creates a lot of enthusiasm. However, the effect fades quickly. But when the event is over, there are a few action items to follow up and the value for the business is questionable, which is ok if your objective from the beginning was to have fun.
Placebo (low engagement, low insight).
Such events are usually organized with a high urgency and without a clear focus. Organizers would think that a solution would magically occur by just gathering people. It is the same as a placebo; the chances for success are meager.
Vitamins (moderate engagement, moderate insight).
Such an event could be just a tiny part of the overall solution, like a vitamin. It could achieve some improvement, but because of a lack of sufficient commitment to challenge, it would require costly and lengthy follow-up.
Those events represent a real lost opportunity to turn into something excellent. They are, of course, slightly better than the placebo events.
Remedy (high engagement, high insight).
Holistic cure involves not just focusing on the symptoms but on the correct diagnosis, the application of treatment, and a change of lifestyle. In the same way, events in this group have the potential to transform participants and create lasting impact. People are eager to participate, time is maximized, and results are achieved.
This is the type of event that you want to have, and we are sure with the information contained in the following pages, you will.