This program simulates an innovation laboratory and provides participants with a repeatable methodology for crafting and implementing profitable business ideas. It provides participants with several tools (cards activities, idea processors, and action plans) that will inspire them to generate creative ideas. Silega Innova™ takes participants on an interactive journey through the world of innovation. Together, they will discuss and explore tools and techniques that foster creativity and create the conditions for radical business change.
During the second part of the simulation, participants evaluate ideas and create an action plan.
This high-impact, engaging simulation will help participants generate more profitable business ideas, discover insightful and creative ways to improve existing ideas and create realistic implementation plans.
Participants learn to innovate around five main pillars:
1. Why? The Job to be Done the organization performs
2. Who and where? The markets and channels
3. What? Product or service
4. How? Internal processes and supply chain
5. How much? Pricing and asset utilization
Silega Innova is an extremely customizable simulation that also comes with an innovation audit that makes learning even more relevant and customizable.
Participants practice 4+1 idea generation methods:
– Copy and adapt
– Trends and customer preferences
– Challenge assumptions
– Inventive strategies (when the problem is already defined)
– Open innovation